Surveys can be useful in many fields, they give companies the opportunity to listen to customers’ ideas, schools to understand. what the students’ objectives are and to carry out analysis on real data.
Feedback is very important for the growth of any business, because you can understand how to improve your work and have more and more positive results. Surveys are useful for both those who ask questions and those who answer: the first will have secure data, the latter will benefit from a better service, based on their personal preferences.
To simplify the process, it may be necessary to start a software survey, which aims to collect the opinions of the public. A survey platform is mainly used in companies that do market research, but also in online marketing companies or in all activities where you want to engage the public more.
What is the Use of Online Surveys
Creating online surveys is a great way to build engagement with users and get to know what they think of the services or products they are using. When people respond to an anonymous survey they feel freer to be able to say what they think, without the judgment of others. This is why more honest answers are received in anonymous surveys.
To carry out an online survey, you need to follow various steps. First you need to decide what the research objective is and create a list of engaging questions. After carrying out the project, you have to invite people to interact and collect the answers when enough time has passed. The last phase starts when you analyze data and make a report to highlight advantages and critical issues.. Some surveys may include prizes, but you will need to follow all the rules indicated for the contests, which may change depending on the country.
There are also some things that you shouldn’t do: don’t overdo the number of surveys to propose and don’t ask too many questions. Surveys need to be quick and clear, people don’t want to read too much. It can be useful to create an editorial plan, in
order to insert the polls two or three times a month.
Benefits of a survey platform
Surveys are a great way to receive reliable and secure information from those who already know and use a service or product. But what are the other advantages of a survey platform? Why is it being used more and more?
Easy to use and Engaging for Users
A survey platform can create customized and different surveys based on the topic. The graphics, response method and everything that is part of the user experience can be improved thanks to a survey platform. People get caught up in a well-done, fun survey rather than a standard one.
Easy to use for Data Analysts
Those who have to analyze the data need a survey platform that allows them to have different functions. The data in this way will be immediately available and will not need to be recovered elsewhere. It can also be easily transferred into statistical softwares or spreadsheets. You can make a detailed monthly report after completing each survey, so you can see the progress of people’s feedback.
Most Sincere Answers
Users prefer to respond to online surveys rather than written or telephone surveys. They feel freer to give honest answers, as their identity is hidden. In online surveys, people commit more and write longer, more detailed answers, so they can be a really useful tool.
More Specific Target
When creating an online survey you can choose the target audience. The answers are more accurate if you are targeting the right
people. There is no point in asking service questions to people who are not interested, because the answers will be vague or not
quite true.
More Flexible Format
Through a survey platform it is possible to create a customized format for each type of user. You can move questions, create a compatible layout on both desktop and mobile, and make the service suitable for everyone. By using a custom format you will be able to make sure that your surveys grant more precise data.
Speed
Speed is what makes survey platforms so popular with businesses. Doing a traditional market research wastes a lot more time while a survey can give us all the answers in no time. This speeds up work times and makes processes more automated: more
than half of the answers can already be received in the first five days of the research project.
Low Cost
Using a survey platform reduces research costs. There will be no need for resources to collect data or transfer it to a database.
User feedback is automatically transferred and the results are made accessible at any time.