When someone searches for a company or area near them, they’ll discover local results in sites like Maps and Search on Google this is run through a company’s Google My Business (GMB) listing.
According to Google, nearly half (46%) of all Google users who perform a local business search – such as searching for a “Italian restaurant near me” or a “service station near me” – will visit that location within 24 hours.
As a result, your business’s Google My Business listing is your company’s most visible asset in a local search campaign. So, the pressure is truly on to ensure your business is presenting itself to the most amount of Google users.
If you don’t set up your business’s listing, Google will improvise by guessing and trying to offer the most accurate details about your company, which may or may not be correct. Therefore, you must set up your own GMB profile to ensure your potential clients are seeing your business’s most accurate information; otherwise, you could lose dozens of sales a day!
Besides, updating your GMB listing with the basic information about your company on Google is easy with a simple crash course. But there are many additional components to a GMB listing that not every business utilises, and as a result, Google is less likely to promote these lack-lustre businesses.
Therefore, one of the most essential tips that can ensure your GMB listing is optimised to ensure maximum exposure for your brand is through updating the Question and Answer (Q&A) section!
Google’s Q&A feature allows searchers to immediately ask and answer one other’s questions about a company on the public-facing Google My Business page. GMB is an excellent location for business owners to inform potential customers about their goods or services.
As a leading Digital Marketing Agency, we strongly advise our clients to fill the “Ask A Question” section up with their own questions and answers to anticipate any queries that searchers may have. This also contributes to the appearance of your listing being active and keeping close contact with your target market.
When utilised in this manner, Google’s Q&A tool functions similarly to an in-SERP FAQ, comparable to what you may have on your website.
For example, are you a restaurant that is frequently asked if you serve vegan food? Include that in your FAQ section! This is an excellent approach to present searchers with the common information they may be seeking right away, and you may gain additional clients in the process!
As a reputable digital marketing agency, we are huge believers in using the Q&A tool to make the listing more useful and, ideally, attract people to visit the website for additional information.
In addition to offering FAQ-type information to searchers, it’s critical to monitor your Q&A, just as you would your incoming reviews. Monitoring your Q&A allows you to reply promptly to potential customers and perform damage control if a disappointed customer uses the tool to express their grievances.
Crowdsourced tools such as Q&A, reviews, and even images aid in providing a balanced picture of businesses on GMB. All of this helps to ease the process of finding and locating the appropriate local company for a user’s search.
In reality, every adjustment, no matter how tiny, can have a significant impact on your Search Engine Optimisation. The tricky part is to make sure you are guided by the correct digital marketing services so that your company’s exposure through Google My Business (GMB) listing is truly optimised with the best intentions at heart.
If you are seeking further guidance on how to optimise your brand’s exposure on the internet, your best avenue for success is to speak to a digital marketing agency. Through the implementation of several digital marketing services, agencies have the expertise, skills, and industry connections to help your business flourish and get in contact with your ideal consumers online.