Digital marketing is all about opening your business’ doors to a larger audience. No online medium can do it better than social media. From Facebook, YouTube, Instagram, Twitter, and more, these platforms serve as virtual centers for communication where individuals can interact freely.
Making the world smaller, and linking people all across the globe, social media is now an integral part of daily life. As a business, you can use social media as part of your SEO strategies in the digital market, by redirecting your organic traffic through these channels into your main site.
By advertising your page or content, on these platforms, you’ll have better chances of increasing your online presence and engagement, which will lead to a higher ranking and better performance. So, how do businesses promote their products on social media? Learn some tips here.
7 Ways Social Media Can Help Your Brand
Improve your upcoming brand campaigns, by incorporating social media with these tips:
1. Get Indexed by Google
Search engines like Google aim to provide the most relevant and high-quality results to every netizen query. To sift through the billions of websites created daily, they employ strict algorithms that assess the calibre of each one.
Once it passes their standards, these websites then get indexed into their archives and considered premier content. These archived websites then get the lion’s share in terms of website traffic as they will be the ones most often featured in the first SERP.
With the help of social media, you too can boost your chances of getting indexed? How do you do that? Well, for example, if you have a business on dog walking in Etobicoke, posting frequently on your social media pages will alert these algorithms.
However, you have to make sure that your content is relevant and timely as well. So, with the dog walking business, correlate your content with the latest shows, issues, memes, and more.
2. Improve Organic Traffic
Active social media accounts are the ones that get the best traffic. So, how do businesses promote their products on social media? Well, by using popular hashtags in posts or writing about expert opinions regarding an issue related to the business, you can foster a more organic online engagement.
From the word social itself, you have to utilize your voice and use it on your business content by adding SEO elements such as keywords, trending topics, and more. To learn more about these technical factors, you can contact professionals from companies.
3. Gain More Exposure
When dealing with new channels in the digital market, budding entrepreneurs often ask “How do businesses promote their products on social media?” Well, the main key here is relatability. Social media engagement is all about building trust and bonds.
You can only do that if your audience resonates and connects with the content that you put out. You should utilize different mediums to conduct helpful tutorials, answer FAQs, share industry inputs, and more. This way you can ensure that every content you post will gain more exposure and traffic.
4. Better Ranking
Promoting your brand on social media can lead to an indirect increase in your website’s SEO performance and ranking. How? Well, as more customers and netizens become more familiar with your brand, when they look for a certain product, the chances of them using your actual brand name in your searches will be greater.
Using this branded search will alert Google’s algorithms right away and tag your website as more authoritative and relevant than others. For this to work, you have to prioritize first making your brand more recognizable to customers.
So, how do businesses promote their products on social media? It all boils down to engaging and memorable content. It’s best to use a variety of mediums to make you stand out among other posts.
5. Stronger Link Building
Increased connectivity is the foundation of social media. You can use this to your website’s advantage by redirecting customers from your social media posts to your website.
This clever ploy is often used by Vogue during the Met Gala when they hyperlinked a posted image to a website blog. You can use the same strategy by building stronger backlinks that entice customers to click and redirect them to your main site.
If you’re asking where to promote a business for free? Well, social media platforms are definitely the answer. However, you have to be careful with this strategy as Google algorithms also assess the quality of the backlinks. So, make sure that they are properly linked, to prevent getting dinged. And, if you’re still quite unsure about how to do this, you can always contact professionals from digital marketing companies.
6. Higher SEO Ranking
Brand awareness leads to increased online presence. The more trust your customers place in your company, the higher its chances will be of having your website getting visited by others.
This then can lead to more branded searches that Google will value over time, which will inevitably increase your ranking.
However, once you get into that top spot, you have to make sure that every customer visit improves your conversion rate. For a clearer picture of how this system works, you can consult with professionals.
7. Twitter Networks
Google’s budding partnership with Twitter could mean much to future businesses when it comes to increased exposure and online presence. For now, having your Twitter business posts come up in Google searches won’t have a direct effect on your SEO ranking.
However, its impact on your social media presence and increased engagement remain important. Luckily, Twitter doesn’t charge for your business posts and they offer monetization settings for all accounts. So, if you’re asking where to promote business for free, platforms like Twitter may be your answer.
Effective brand engagement all boils down to efficient lines of communication. You have to maintain a strong bond with your customers using convenient and swift connections.
Social media helps you achieve all that by exposing your brand to a wider audience, whilst having the proper tools to successfully connect with them. So, if you’re asking where to promote a business for free, the answer lies with social media.