The 18 Best AI Video Generators of 2025 (Free & Paid) You Need to Try

As more creators, brands, and professionals seek ways to boost their creativity and efficiency, there has been rapid adoption of AI tools. AI video generators, in particular, have helped many bridge the gap between minimal skills and low budget with high-quality video production.

You are probably reading this because you want to explore these tools and their potential for video production and marketing. In this post, we’ll highlight the 18 best free and paid video generators of 2025 that you need to try. Read on to learn about their features and what they can do for you. We will also highlight LitVideo, an innovative and easy-to-use platform for your creative projects.

The Evolution of AI Video Generators

AI video generators have come a long way, from simple automation features to trusted AI assistants to smart video editors and now fully integrated content creation tools. What started as video editing suites helping their users become efficient has evolved into software that can generate avatars and piece scenes together with just a prompt.

The past two years have seen a dramatic shift in the use of these tools. Brands and creators have now made them a mainstay of their video production process. Naturally, AI video generators have also sprung up to fill this demand.

What Makes a Great AI Video Generator?

The best AI video generator for you will depend on your specific needs. However, the following are pointers to look for when considering one.

1. Core Features: The AI video generator you opt for should have the latest cutting-edge features you need to create stunning videos. Some core features you should look for include audio dubbing, text-to-video, avatars, and customization features.
2. Usability and Speed: Your AI video generation should be easy to use depending on your skill level and that of your team. Consider going for a tool that is beginner-friendly but also has advanced features for more complex tasks. It also helps if the AI video generator has learning resources you can leverage. Lastly, ensure it’s a cloud-based service for high performance.
3. Output Quality and Flexibility: High-quality videos attract more views and engagements. As such, the AI video generator you use should output videos of high quality from 720p and upwards. Moreover, it should enable you to produce different types of videos, including animations.
4. Use Cases: Ask yourself, “Will this video generator fit the purpose for which I intend to use it?” The platform should enable you to create marketing, product training, educational, or social media content as needed.
5. Price: There are free and paid AI video generators. However, your final decision on which one to use should factor in your budget and the price-to-feature trade-off you get for going with a specific video generator.

The Top 18 Free and Paid AI Video Generators of 2025 Worth Trying

This section explores the 18 best free and paid AI video generators you must try for your creative, business, and personal video production needs in 2025.

1. LitVideo – Turn words into stunning visuals instantly!

LitVideo is a creative AI video generation platform that allows users to create stunning videos with just a text prompt. This ease of use makes the website a favorite for many creatives looking for a simple way to consistently create engaging videos without getting lost in the learning curve.

What LitVideo excels at most is its variety of features that allow you to become a video production powerhouse. With the text-to-video feature, you can easily transform your scripts, blog posts, and text prompts into stunning visuals. If you are a storyteller looking to captivate audiences with immersive animations, LitVideo also has a video-to-animation tool that helps you cartoonize your content in various styles, including Studio Ghilbi-styled animations.

Video editing aficionados know about that moment when an image would make a perfect addition to a video if only it had motion. Well, not to worry, LitVideo has got your back. The image-to-video feature allows you to bring still photos to life with natural motions, making the new video a fit for any film. The platform’s video editing suite has ample effects that will help you level up your videos.

LitVideo is best suited to marketers and content creators. Whether you want to create viral social media marketing videos or YouTube content, trust that this platform will deliver the desired results. Educators will also find LitVideo a worthy tool for creating online courses and training videos.

Is It Free or Paid?

LitVideo is a paid platform that you can start using for free. You can use the free features to create animation videos and test out different aspects of the platform. However, for the best experience, try a paid subscription. Pricing is shown in the table below.

2. Pika Labs – Cinematic AI Videos from simple prompts

Pika Labs is an innovative AI-powered platform that helps users transform written prompts into engaging videos. The platform stands out because of its features, which include text-to-video generation and scene ingredients, which transform static images into dynamic video content.

Although it was primarily accessible via Discord, the platform recently enabled users to access it via a web interface, opening it up to more creatives. Working with Pika Labs, you can output diverse video styles such as 3D animations, anime, and cinematic formats.

Is it Free or Paid?

Pika Labs is a paid product for creatives looking to unlock its full potential. However, it does offer a free but limited plan for small-scale creative projects. The table below shows the platform’s pricing plans in detail.

3. Lumen5 – Turn blogs into videos automatically

Lumen5 is an AI-powered video generation tool perfect for content repurposing. It allows users to effortlessly turn their blog posts into social media-ready videos. Its text-to-video converter makes This conversion process possible, which also works with articles and simple text prompts.

The platform’s drag-and-drop interface is ideal for all skill levels. Couple that with its extensive media library and customizable templates, and businesses have the perfect solution for their marketing and product training videos, complete with branding tools.

Is it Free or Paid?

Lumen5 is a paid platform with a free community plan.

4. Veed.io – AI-powered online video editing

Veed.io is primarily a video editing platform that integrates AI tools to help users create stunning videos. Veed.io has an impressive suite of video editing tools with capabilities extending from trimming to cutting, cropping, merging, transitioning, and subtitling.

The platform is also renowned for its AI avatars that can be brought to life with text-to-speech, allowing them to convey your message to viewers convincingly. With Veed.io, you can access numerous templates and branding tools to help you in your video creation process. The platform also features screen and webcam recording tools that make creating product training videos a breeze.

Is it Free or Paid?

Veed.io is paid but has a free plan.

5. InVideo.io – AI platform for creating fast-converting videos

InVideo.io is an AI-powered platform with an extensive media library of over 16 million stock images and videos to help brands create captivating marketing videos. InVideo’s AI video generation tool simplifies the process of producing professional-quality videos thanks to its user-friendly interface.

The platform offers more than just an intuitive interface. It also has multilingual support, allowing diverse teams globally to work on their projects and create videos that reach their audience wherever they are. Human-like voiceovers for video narration ensure that your videos engage your viewers and nudge them toward converting.

Is it Free or Paid?

InVideo offers a free plan but is a paid product.

6. Animoto – Easy slideshow-style video creation

Animoto is a cloud-based video creation platform that incorporates artificial intelligence and smart features to simplify the video production process for experts and those without advanced skills.

Its drag-and-drop interface allows you to create videos and edit them in a process as simple as stacking blocks. A vast supply of templates on the platform guarantees that your video creation never has to start from scratch. Draw inspiration from existing assets that link to Getty images with paid plans.

For businesses creating their marketing and social media content, Animoto features branding tools that help you align the videos to your brand. Moreover, auto-formatting ensures the ratio aspect fits perfectly for any platform you want to post them to.

Is it Free or Paid?

Animoto is a paid service with a free plan.

7. Runway ML – Turn imagination into motion

Runway ML, or Runway, is a generative AI platform focused on creative video production. It allows filmmakers and content creators to generate, edit, and stylize their videos in one place.

Creating new videos in Runway is easy with the text-to-video generation. You can also generate new videos from existing images or transform videos from one style to another with just a click and polish them to professional quality with various editing tools including a green screen feature.

Runway is designed for collaboration among team members. It’s cloud-native, allowing collaborators to contribute their creative touch no matter where they are.

Is it Free or Paid?

With Runway, you get a free limited plan but you must subscribe to a paid plan for more features.

8. Hailuo – Create AI videos on a user-friendly interface

Hailuo AI is a versatile AI video creation platform that lets users generate videos with simple text prompts or convert their images into high-quality visuals with motions. The tool is best suited for creating educational, social media, marketing, and advertising content.

Hailuo AI simplifies the video creation and editing process with its intuitive layout, which appeals to professionals or creators who lack advanced video editing tools. It is also renowned for its rapid processing times, which allow users to be efficient and create various creations within a short window.

Is it Free or Paid?

You will get a free plan when you subscribe to Hailuo but need to upgrade for more creative control.

9. OpenAI Sora – Generate ultra-realistic video from a single prompt

Sora is an advanced AI tool within the OpenAI ecosystem designed to generate high-quality videos from text prompts. Aside from text-to-video generation, you can also convert your images into videos and polish them to professional quality for different purposes.

One of Sora’s standout features is its video extension and manipulation capability. This helps you output longer, high-resolution videos from short clips or other visual assets that you pre-own.

Is it Free or Paid?

Sora is paid product available to ChatGPT Plus subscribers.

10. Wisecut – Seamlessly create talking-head content

Wisecut is an AI-powered platform that provides creators and marketers with editing tools for creating talking head video content and short clips from longer videos.

The platform has a smart detection tool that analyzes your videos to identify and highlight the most engaging bits for your target audience. It also has a storyboard editing system that allows you to edit your video from transcribed text.

Using Wisecut, you do not need advanced audio editing skills either. The tool automatically syncs background music to your video and identifies silent parts, removing them as needed.

Is it Free or Paid?

With Wisecut you get a free trial. Premium plans start from $10 per month.

11. Hour One – Create AI-powered business presentation videos

With Hour One, you can create realistic, human-like videos using digital avatars. This way, you can produce engaging business presentations for sales, product training, and more. The avatars are customizable to help you achieve the desired effect and appearance.

All videos can be generated from text prompts or by uploading a script, blog post, or article. Hour One has multilingual support, which allows creators in different parts of the world to produce videos that resonate with their target audience.

Is it Free or Paid?

The platform is paid but comes with a free trial for new business users.

12. Kapwing – Smart video creation platform for teams and creators

Kapwing is the right platform for marketing teams and collaborative content creators looking for an environment where they can work together on video production projects without hiccups.

This AI platform has a text-based video editor that allows team members to easily initiate changes to videos and suggest new scenes. Moreover, it is powered by Open AI’s DALL.E image generator for more creative assets. In addition to this, Kapwing also comes with customizable templates.

Is it Free or Paid?

Includes a free starter plan among paid subscriptions.

13. Magisto – AI video editing platform for automatic content polishing

Magisto is an AI-driven video editing suite that helps teams create professional videos for marketing and social media. Its smart editing tools analyze clips to automatically initiate changes, making the editing process quick and hassle-free.

Its vast templates and themes are all customizable, so you can create stunning visuals from existing pieces. It is also integrated with social media which enables all videos produced on the platform to automatically convert to the right aspect ratio depending on where you intend to publish them.

Is it Free or Paid?

As part of Vimeo, Magisto is available with a premium Vimeo subscription.

14. HeyGen – Create with studio-quality avatars

HeyGen gives you access to lifelike AI avatars that enable you to produce professional-quality videos without prior skills. Its text-to-speech feature lets you input a script and tweak the avatars to say it with the proper accent to fit your target audience.

On HeyGen, you will also get over 200 customizable templates ready for use. Leverage these assets to start creating immediately, and utilize the platform’s editing tools to effortlessly produce multi-scene videos within a single video.

Is it Free or Paid?

Paid service with a free plan available.

15. Colossyan – Create multilingual AI video presentations

Colossyan is an accessible video production platform for businesses, marketers, educators, and content creators. It enables the creation of stunning AI videos without the need for human actors, cameras, or advanced skills.

Some features of Colossyan that make it a video-generation platform worth a try in 2025 include AI avatars and text-to-speech. It also has a text generation feature that lets you create and customize video scripts easily. You can add custom branding to them so they are recognizable to your target audience.

Is it Free or Paid?

Colossyan is a paid platform with a limited free plan.

16. Rephrase.ai – AI platform for creating personalized videos for marketing

Many AI video generators model themselves around content creation for marketing purposes. Rephrase.ai goes above and beyond to enable marketers, businesses, and content creators to automate video production and create personalized marketing videos for their audiences.

Some of the platform’s features that enable this include AI avatars and customizable templates. You will also get access to different personalization tools that help you fine-tune your videos for marketing campaigns, customer engagement, and personalized communication. Voice synthesis allows you to add natural-sounding voices to your videos.

Is it Free or Paid?

Despite the lack of transparency about its pricing, Rephrase.ai is a paid platform that does not feature a free trial or free plan.

17. Munch – AI-powered tool for creating bite-sized social media content

Munch is a platform that leverages artificial intelligence to automate various aspects of video creation. Its auto-editing capabilities, coupled with AI-generated visuals and text-to-video generation, allow you to get our projects started quickly and polish the output to professional quality.

Much is a social media-first content tool. As such, it allows you to clip long videos into bite-sized content automatically optimized for different social media platforms. It also provides users with editable templates and tools like voiceovers and subtitles.

Is it Free or Paid?

Munch is a paid video editing service. Customers in select countries get to try the platform for free.

18. Filmora – Professional-level edits for everyday creators

Filmora is a traditional video editor that integrates AI tools and templates to empower creators to maximize their creative potential. One of the top features of this platform is AI Portrait which automatically detects and isolates human subjects in videos and removes or replaces backgrounds.

Other features include auto-reframe, which helps adjust the video’s aspect ratio for different platforms, and scene detection, which detects scene changes to help split clips at the right moment. With Filmora, you can also sync music automatically and track motion in videos to apply effects seamlessly.

Is it Free or Paid?

While there is a free trial for new customers, Filmora is a premium service.

Final Verdict

The list of AI video generators in 2025 continues to grow rapidly as more tools are launched and features are added. Selecting the right tool for your creative, marketing, or personal needs ensures you can captivate your audience and spur them on to the desired action.

While there are a plethora of AI video generators you can explore, we recommend going with LitVideo, a versatile and easy-to-use video platform that unlocks your creativity. Visit the LitMedia website and register for an account to start creating your cinema-quality videos and animes today for free.