Every brand, business and website will have known the importance SEO can bring to their success. However, when delving into optimization, you’ll have to choose whether to start with traditional content or video first.
Video has its own merits compared to traditional content, such as how-to guides, articles and others, while written is the way to go if you want to build long term. Here’s a quick chart comparison on both.
Traditional Content
Most SEO Cairns companies will focus on traditional content to get things started. You will create articles, social media posts and guides that are in the written form in order to rank in major and popular search engines such as Google and others.
When it comes to setting up page and social media content, text is intersped with interesting photos and images, and even a video link or two. The variety of content that can be had is immense- you can blog, discuss or teach someone how to play the piano, for instance. In this way, written has an advantage since it’s easy to reference a specific part of the article. Also, viewers can get a snapshot of charts and references then save it for later use.
When done right, traditional content will net you good keyword searches especially if you upload them regularly. It’s also easier to create an article than it is to create video.
The best way to approach this from an SEO perspective is to build up a sizable content collection on your website. Make sure they’re optimized with the right keywords and provide useful content to the reader. The focus should be on the customer so you can reach a higher rank in search engines.
Guest posts, comments and social media posts add up over time. You can also use backlinks, directories and metadata to boost your search presence on the internet.
Video Content
Video is very appealing especially for younger crowds. They prefer watching a video rather than having to read it. In a way, this could be beneficial for site owners and brands due to videos’ easy accessibility and ability to be spread among friends.
Any respectable SEO Central Coast can launch a proper SEO video strategy. However, you should focus on producing high quality videos, then worrying about viewership later. Don’t go for lengthy ones- keep it short and simple at first, then expound later.
With video you can also add keywords on the title and description, as well as in the metadata and tags. SEO Canberra can optimize and research the proper keywords so you’ll appear in relevant searches.
Since video is so popular nowadays your SEO strategy must have one. You can choose to add video to your landing page or create an official YouTube channel. Embedding from YouTube to site is also an option, as is combining the two for an even greater effect.
Video and traditional content should overlap in order to rank on both. Doing it sooner is also better than at a later time.