Instagram is a far cry from the simple social media sharing app at first started out as. While it might just have been a way for you to share photos with your friends and family on an online platform, it has now expanded to include not only brands who want to promote their products but aspiring influencers who want to make a decent income by marketing themselves.
Because the Instagram algorithm is always changing, what Instagram looks like in 2021 is going to be different than any other year. With this in mind, let’s take a look at Instagram trends to look out for in 2021 so that you can be set apart from the rest.
1. Use Instagram Reels
If you haven’t yet jumped on board the Instagram reels trend, then you could be missing out on a huge opportunity to promote your page in front of more people.
Instagram reels are one of the social media sharing apps latest video features, and it is one way for you to record video clips that are up to 30 seconds long set to music that has been approved by Instagram.
Of course, it is Instagram’s answer to TikTok, which means that you can basically incorporate both social networks into one.
2. Recruit a Team of Professionals
If you have been growing your Instagram account by yourself for a long time, then you might be feeling a little jaded on the whole thing. It’s nice that Instagram comes up with new features all the time, but if you do everything manually, this could just mean more work for you.
This is why we recommend you take the plunge in 2021 and outsource your engagement to industry professionals who can help with the somewhat boring side of things so that you can focus on creating more content.
Check out Growthsilo for expert advice. Working as a team on your Instagram growth is definitely a trend that’s getting more popular.
3. Write Longer Captions
If you haven’t already noticed, captions were long in 2020, and they are only predicted to get longer in 2021.
Of course, Instagram used to be all about visuals, but now audiences are learning to associate images on Instagram with longer captions, as they look to learn more about you and your brand. While this might sound counterintuitive, it’s actually going to help your followers stop scrolling and focus on your post for a little bit.
The longer your caption is, the more of their attention you will get, which is going to work towards your overall growth.
4. Using a Branded Hashtag
How long has your Instagram profile been about your brand? If it has been a while, then you might be missing out on business opportunities if you haven’t created your own branded hashtag yet. Gone are the days where you could just choose a couple of trending hashtags to help your content get in front of the right people.
Now, not only do you have to make sure that your hashtags are super-specific to your niche, but it’s also worth coming up with one that is completely unique to your brand. This way, people will start to associate the two.
5. Working with Micro-Influencers
If you’re looking for Instagram trends set for 2021, then instead of aiming high and trying to network with influencers who have upwards of 500,000 followers, we suggest that you go for micro-influencers.
While it might be tempting to continue on the path of buying bulk followers and blue checks, they actually might not be the best choice when it comes to your brand. Smaller influencers who have a higher engagement rate are actually going to be more advantageous for your brand when it comes to growing your Instagram profile. It also greatly increases your chances of reaching their audience and making a lasting impression.
With big influencers who are collaborating with brands all the time, your product can easily fall to the wayside and not even get noticed.
Final Thoughts
Instagram is going to look a whole lot different in 2021, which means that if you want to keep up with everything, you’ve got to get creative and innovative.
There’s nothing quite like being able to grow your Instagram account by making the most of Instagram’s latest features and keeping up with the trends.
You have just got to know how to implement them into your Instagram growth strategy. As long as you’re keeping up with what everyone else is doing and thinking ahead to what Instagram might release next, you should be fine. Good luck!