It’s no secret that the online market is quite competitive. Moreover, the market is so oversaturated that it’s becoming increasingly difficult for online businesses to attract potential customers.
Fortunately, digital marketing can help even the field and allow online businesses to track, acquire and nurture as many leads as they need. The key is in increasing organic website traffic.
That’s why many companies leverage website traffic analytics to determine the best sources of organic and qualified leads.
Boosting organic traffic isn’t as easy as people believe but it’s very necessary for business success. With that in mind, here are a few reasons why organic web traffic is so important for online businesses.
More Qualified Leads
Organic web traffic means website visitors that are interested in what your business has to offer. They found your website through organic means instead through paid search. That’s why these visitors are often referred to as qualified leads.
In other words, these leads are almost ready to convert. They are already far down your sales funnel so you don’t need to nurture them too much.
Qualified leads are more willing to subscribe to your newsletter, make a purchase or take any other desired action. The only thing left to do is convince them to actually convert. How effective you’ll be at convincing qualified leads depends on your offers and your promotions.
Cost-Effectiveness
It’s much cheaper to generate website traffic organically than through paid search. When you use organic means, such as SEO (Search Engine Optimization), for example, you’re creating a long-term strategy that will only continue to boost your organic website traffic over time.
Paid search is more efficient in short-term strategies but it doesn’t produce enough organic traffic that you need. That’s why organism means are more cost-effective.
You can reduce the customer acquisition costs (CAC) just by matching your content with user intent on search engines. This can be a great advantage for businesses that are just starting out and have limited resources at their disposal.
Improved Conversions
As mentioned before, more organic traffic means more qualified leads and qualified leads usually mean better conversions. The goal of every online business is to boost conversion rate as much as possible.
By attracting website visitors who are already looking for products or services similar to what you have to offer, you immediately improve your chances for better conversions. If you manage to convince visitors to convert, it will lead to improved sales and your company’s revenue.
Conclusion
Organic website traffic is essential for online businesses. It gives your company a much needed advantage and allows it to compete in the crowded market even against better-funded and well-established competitors.