Your organisation is not in business if you’re not making sales. What’s the essence of showing up daily at your office premises without financial results to show for your effort? This is why advertising is an integral part of every business.
Unfortunately, most advertising methods are not free. Whether you’re using online ads, newspaper/magazine ads, flyers, banners, or poster advertising, it will definitely cost some money. Nevertheless, with proper guidance from HelloPrint visit https://www.helloprint.co.uk/poster-printing , you don’t necessarily have to break the bank to advertise your products/services.
You can run a successful poster campaign on a budget and boost your product/service patronage as soon as possible. Meanwhile, firstly, let’s examine what it takes to make your campaign posters stand out.
Making Your Campaign Posters Stand Out
Before attempting a poster campaign for your business, it’s essential to consider how to make your campaign posters outstanding. Otherwise, you may not receive reasonable returns on your investment in the advert. The following are strategic tips to help your campaign posters become highly effective.
Define your brand’s message/target audience
One of the first things you must do before launching your poster campaign is to define the message you intend to convey in the campaign. In addition, to whom is the message directed? In other words, you must also define your target audience.
Even though your posters will be placed in public places, it is vital to note that you may not be able to get everyone’s attention.
Therefore, ensure that you define who should pay attention to your advert (the target audience) and why they should pay attention (the message). Hence, you must incorporate things that resonate with this class of people in your message.
Design an extremely captivating poster
Once you’ve sorted out your campaign message and target audience, go ahead and design an exceptionally captivating poster. Use a vibrant colour combination, sharp and attractive pictures, bold fonts, and an extraordinary headline to compel the attention of your readers.
Design your poster in such a way that it would be able to communicate almost 100% of the things you would have said if you were to do a live presentation.
Choose less for more
In line with the point above, try to keep your poster design concise and simple. Let every information and element cut straight to the point so that readers can get the message at a glance.
Use a striking headline that arouses curiosity. Also, apply colours and images that align with your message. No matter the creativity you may want to incorporate in your design, don’t let your readers struggle to understand your advert. Choose less for more!
Strategically position your campaign posters
No matter how captivating and important your poster design and advert message are, the entire purpose is defeated if you can’t get enough eyeballs on the advert. Therefore, ensure that you place your posters in strategic locations where passersby can easily see them.
You may want to get local permissions (where necessary) to place your posters in shopping malls, restaurants, bus terminals, and other high-traffic locations within your city. Remember, the more eyeballs on your advert, the higher the tendency to make more sales.
Take advantage of social media
While the focus of this post is traditional poster marketing, ensure that you also incorporate digital marketing alongside it. So, launch a similar online campaign on Facebook, Twitter, Instagram, etc., to enable you to reach a very wide audience both offline and online.
The result can be overwhelming when your prospects show up from everywhere to patronise your organisation’s products and services. Hence, you can always be sure of consistent sales.
Strategies for Running a Successful Poster Campaign on a Budget
Running a poster campaign on a tight budget requires you to be extremely shrewd in allocating limited resources; otherwise, you may end up spending the little money without any commensurate results to show. The following tips will help you run a successful poster campaign on a budget.
Draft a realistic plan
When resources are limited, strategic planning is the best option. This involves getting a sheet of paper or notepad and a pen to write down everything that needs to go into the poster campaign.
The list can include graphics design and printing costs, as well as other related costs. Also, ensure that the cost of each item is attached by the side and strike out/slash the ones that are not so important so that you can focus on the major things.
You may also want to use a pie chart strategy to distribute the resource, allocating a small percentage to each item on the list until you cover 100 per cent.
Focus on target advertising
Once your plan is ready, try as much as possible to avoid launching your advert to a broader audience; in other words, concentrate your effort on a specific target audience.
For example, if you run a real estate company and you’re looking forward to renting out your apartments in a particular location, you may want to focus on a specific category of people.
If there’s a university in that locality, you may want to focus your campaign on new entrants at the university who most likely are looking for a place to rent.
Use organic lead generation
Using organic (free) lead generation is a powerful alternative you can leverage when running a poster campaign on a budget. However, this mainly works online through social media.
If your organisation operates one or more social media accounts, such as Facebook, Twitter, Instagram, etc., ensure that you share the soft copy of the poster with a very engaging and compelling write-up on all your social media pages.
You may also want to share a similar post in related groups that you’re part of online. Some Facebook groups have over a hundred thousand active members. If 10% of that figure sees your ad, it can significantly impact your business. You can also ask other people to share your post on their timelines.
Host virtual events/webinars
Lastly, hosting a virtual event or webinar is another powerful strategy to reach more people even though you’re running your poster campaign on a budget. When you advertise a free webinar on your social media pages, existing customers, online connections, and prospects can attend the webinar.
After giving away free stuff (whatever the webinar is about), you can advertise your products or services to the online viewers. If they truly received and enjoyed the value you shared during your free webinar session, they will definitely take your paid offer.
Final Words
While money is a significant factor in running a business, especially when it comes to advertising, you must not let it hinder you from achieving your goals. There are a million and one ways to see the sky.
If you’re attempting to run a poster campaign for your new product line or services on a tight budget, stick with the tips in this article. They’ll definitely get you somewhere on the journey.