In 2019, GoDaddy estimated that 59% of Australian small businesses don’t have a website. If your small business hasn’t established an online presence yet, it’s time to bring your business into the current technological era. An effective website can generate more brand awareness and increase sales. However, it’s not enough to set up a website. You need to create an online presence that works. Learn more about how you can get the most out of your small business website.
Branding
Your business has a personality, and your website will follow suit with your brand identity.
It all starts with a name. The name should portray an energy that’s representative of your business. Next, you will pick brand colors that also fit your brand personality.
Colour psychology can help you pick colors that generate the desired response from your target audience. Learn some of the basic colour psychology associated with the following colours to serve as a guide:
- Black – luxury, power
- Blue – trust, calming, stable
- Green – nature, wealth
- Orange – self-assuredness
- Pink – feminine, romantic
- Purple – royalty, maturity
- Red – bold, energetic
Use your brand colours when creating your logo and building your website.
Responsive Website Design
Your website is likely the first impression visitors will have of your company.
Visitors may never get the chance to make an impression if the site takes too long to load or doesn’t show up properly on all devices.
Get a responsive website that adjusts to any screen, including phone and tablet screens. Select a web host that offers high loading speeds.
When a visitor sees your website, you want them to understand what you do and your core values right away. Insert descriptive keywords in headers and subheaders to assist you. You also want the web design in Perth to be user-friendly and easy to navigate. Be careful not to use a design that’s difficult to read or that’s so cluttered that it’s difficult for visitors to find what they need.
Landing Pages
Landing pages are additional pages connected to your website with additional information about your business and your products/services. A navigation bar will allow visitors to find the best landing page for what they need.
eCommerce Site
Do you have a product you can sell online? Your website should have a convenient and secure eCommerce page. Visitors will be able to place orders directly from your website, and your eCommerce page can improve SEO.
Include detailed product descriptions with keywords and high-quality images for all of your products. Include an alt-tag for all images to help search engines recognize the image.
Regular Activity
Search engine algorithms prioritize websites with regular activity over dormant websites. In order to keep your website active, add new content at least once a week.
Maintaining a regular blog is a great way to stay consistently active online. The blog can also improve SEO in Perth and establish your brand as an expert in the industry. Use a consistent structure and include branding in your blog posts to ensure that people recognize your blogs when they see them.
Expand Past Your Website
It’s not enough to have a website. Expand your brand’s online presence to other areas online. Submit your company to business listings online, starting with Google. You should also establish social media accounts for your brand and interact on social media regularly. Don’t forget to connect your social media accounts to your website.
People may be able to leave reviews on these third-party sites. Encourage reviews and post positive reviews on your website for visitors to read.
On-Page SEO in Perth
On-page SEO refers to optimization that takes place in the online content. Headers, backlinks, keywords, and graphics are all components of on-page SEO. Use these elements thoughtfully.
The most important aspect of on-page SEO, though, is the content. Your content should offer more value to visitors than similar content released by the competition. Longer blogs with more information will be favored by search engines.
Technical SEO
Technical SEO is done during web development.
Every landing page on your website should be able to be found in search engines. In order to do that, every page will need a meta title and a meta description. The meta title is the title of the page when it appears in search results. The meta description describes the information readers will find on the page.
Paid Ads
If your target audience communicates with brands online, consider buying online ads instead of radio ads or billboards. Google offers pay-per-click ads. The ad will appear to your target audience when they search certain phrases. You only pay if someone clicks on the ad and visits your website. Facebook also offers paid ads that appear while people scroll through posts.
Hire SEO Experts in Perth
Developing and maintaining an online presence for your business can be highly effective, but it’s also time consuming and labor-intensive. Beginners can also make damaging mistakes. Leave the work to the SEO Perth experts at Digital Hitmen.
Digital Hitmen offer a wide range of digital marketing services in Perth, including web design, SEO, and social media. Contact Digital Hitmen on 1300 615 252 for a quote today.