Artificial Intelligence (AI) and Augmented Reality (AR) modern operating systems like Virtual Fitting Rooms are altering the fashion industry and what retailers and e-commerce businesses can anticipate.
Virtual fitting rooms are the online version of physical changing rooms for trying on garments. Most virtual fitting rooms often use 3D renderings, avatars, human figurines, and electronic mannequins. With AI and AR solutions, shoppers can virtually see what the clothing or accessory might look like.
Benefits of Robosize’s Virtual Fitting Rooms in e-commerce
With health and hygiene risks, customers’ physical shopping concerns, a rise in reluctant casual browsers, and an astronomical number of online returns due to bracket shopping, sizing, and styling rationale, the e-commerce fashion industries have shifted towards cutting-edge 3D like Virtual fitting rooms. In the following, the advantages of utilising the virtual fitting room in e-commerce are presented.
Reduce return rate
One of the main problems of fashion retailers is the increasing number of returns. Robosize’svirtual fitting rooms help customers to receive a recommendation for a related product that they like even better and allow them to make more informed decisions. So, this modern technology can significantly increase conversion rate and reduce the rate of product returns as customers can be confident with their choice.
Optimise user experience
By Augmented Reality and Artificial Intelligence (AI) technologies, customers will be able to virtually try-on clothes. AI-based algorithms are utilised to give size and fit recommendations based on specific style preferences and requirements which would be innovative, fun and practical and that’s what attracts many people and enhances the shopping experience in the customer journey.
Improve customer loyalty
Using an AI-based fitting room of Robosize will lead to decreased product returns as customers can be confident with their choice. This will increase product views, provide customer convenience, boost sales and increase satisfaction and loyalty.
Deeper analysis and better understanding of customers
Robosize’s virtual fitting room solution provides unique insights into the customer behaviour. Understanding body shape measurements, sizes and fit preferences can help the product designers and marketers. Retailers may improve distribution and design future products according to the requirements and preferences of their customers.
Conclusion
Virtual fitting rooms worked well for companies. Ralph Lauren’s virtual try-on mirrors increased consumer interaction by 90%. Shopify fashion firms’ returns dropped 40%. Meanwhile, Robosize subscribers had huge conversion and revenue gains, from 20% to 55% of conversions and three to eight times profitability. While only 11% of subscribers’ customers used Robosize, usually the brand’s average sale value increased by 10%.