The customers’ buying habits have changed during the past couple of years. The COVID pandemic phase is the sole reason people who used to shop in the marketplaces have started using online shopping platforms more than ever. But this sudden change in customers’ behavior has been a big challenge for the eCommerce fashion industry because they need to focus on improving customers’ shopping experience.
That is why every eCommerce website has started focusing on providing customers with a virtual fitting room to allow them to see if the clothes they wish to buy are suitable for them or not. So, if your question is, can I try clothes in VR? The answer is yes. But how, we shall find that out below.
What is Virtual Try-on?
Virtual try-on is considered the technology used to check if the clothes you have chosen to buy are a perfect fit for your body or not. It helps customers to try on digitally made clothes in virtual reality, making them look real. It means you can see how the cloth looks on your body or whether or not you need another size of the cloth.
In simple words, by using virtual trying technology, you do not have to face the age-old confusion if the clothes you have ordered will fit you or not. You can check that even before purchasing the product. Easy is it not?
How Does Virtual Reality Shopping Work?
Of course, you can try on different clothes by going to a mall, but if the eCommerce platform can provide you with the benefit of trying on clothes by clicking some buttons, why should you waste your time?
But how does the virtual try-on work? To shop using virtual try-on, all you need is a camera-equipped phone.
When your phone clicks an image, AR technology provides the customers with a virtual dressing room. The technology, like a body scanner app, measures the body and notifies you if the clothes you have chosen fit your body or not. All you need to do is create an avatar. The 3D avatar can try your clothes and give you the green signal if the cloth fits.
Apps to use for Virtual Try-on
1. Good style
Though not a free app, Goodstyle is one of the most helpful apps for customers who are more concerned about their clothes fit. You can install the app on both iOS and Android devices.
Take a selfie to create an avatar. If you want a more accurate avatar for yourself, specify other attributes such as body type, skin color, gender, etc. It will help you to get the results more accurately.
2. PICTOFiT Shopping
PICTOFiT provides customers with an interactive and enjoyable shopping experience by creating your avatar. If you want a more accurate result, scan your face and physical dimension to create an avatar as realistic.
Conclusion
With the new changes in the eCommerce fashion industry, companies have allowed customers to try clothes more realistically. Most importantly, this easy-to-use technology encourages people to rely more on online shopping, making them a lifesaver for those who barely have time to go out and shop for themselves.