You should be aware of SEO and webpage speed if you operate a website. You could have even considered balancing page speed and SEO. Page speed is important to you as a user because you feel upset when you access a website, and nothing happens or when it takes a lot of time for any information to show.
Page speed and SEO have gone hand in hand during the last decade. Indeed, if you Google “page speed for SEO,” you’ll find over 60 million results! Many articles, case studies, and reviews show how website speed impacts SEO, how to get all in PageSpeed Insights, and where to optimize a website’s performance for increased traffic.
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Now, let’s get into more details.
How Important Is Page Speed for SEO?
Google said in 2018 that website speed would be taken into account when determining search rankings. Since then, site speed has become increasingly important, and maximizing efficiency is now an essential aspect of SEO optimization.
Google highlighted the user’s perspective in their original mention of page speed as a ranking criterion, emphasizing how a sluggish website negatively affects their experience. According to Google, users were less inclined to linger on pages that loaded slowly. Users would be less inclined to remain long enough to address their questions.
Because Google does not provide information about its analysis tools, it’s impossible to say how much page speed influences SEO. Furthermore, website usability and overall user experience are critical, particularly for mobile devices and apps. Google’s study reveals that 50% of mobile websites are abandoned if they take longer than three seconds to open.
Here are a few more reasons why speeding up your load time is critical:
- The bounce rate is reduced
- Increases the number of page visits
- Increases the amount of time spent in one place
- The conversion rate is improved
- Improves your organic search ranking
Where SEO and Page Speed Optimization Overlap
SEO is a broad term that encompasses a variety of strategies and tactics. Page speed optimization is one of these methods. It’s critical to recognize that page speed optimization is a component of SEO. They aren’t entirely dissimilar.
Shortly, page speed is still an essential criterion for Google and an essential element of the SEO mix. People must realize that SEO and page optimization are both aimed at the same goal: providing the most significant possible user experience.
Tips To Speed Up Your Website
Many issues, such as sites with horribly coding or too many website components, might have a detrimental impact on site speed SEO.
You may reduce the time it takes for a webpage to load by:
- Turn on browser caching.
- Reduce the number of resources you have.
- Image compression should be enabled.
- Create a content distribution network (CDN).
- Improve the quality of your media files.
- Reduce the number of HTTP requests.
- Make sure you’re using the proper web host.
Final Thought – Why Should You Care?
When it refers to website performance vs. SEO performance, the former is more important than the latter. The way users interact with your site has an impact on your rankings. There is no second chance for a first impression.
You should test page speed regularly and seek assistance detecting and resolving any issues. And besides, you need to be the one to notice when your website goes down or slows down so you can take action.