Clients and technology are two of the most crucial components of a business. When you have regular customers, you can be assured of making sales and generating enough revenue. While on the other hand, technology helps you operate effectively to increase your workforce’s productivity. With that in mind, when you use the right technology and give your customers a good experience, you can generate more returns.
One way to combine clients and technology for a successful business transaction is to utilize tech solutions to keep your customers engaged. This is important because customer engagement creates and helps nourish a better relationship between businesses and their customers.
To put it simply, the more engaged customers are to a business, the more likely they’ll be connected to it, purchase, and be recurring and loyal customers. With that said, here are some tech solutions you can consider that can help keep customers engaged:
1. Mobile Messaging
This is perhaps one of the most effective yet convenient ways to keep your customers engaged. Through mobile messaging, you can easily send messages directly to your customer’s phones, deliver a message about a new product or give them an update about an upcoming event.
This method of communication is highly effective, especially since almost everyone now has smartphones. Also, most people tend to be on their phones most of the time, which means that they can get your message right away.
Plus, since mobile messaging is permission-based, meaning consumers choose to opt-in, you’re speaking directly with people who want to hear from you. You can send messages about sales, promotions, company news and events, contests, appointment reminders, etc. This direct line of communication can allow you to build relationships with customers at a fraction of the cost of traditional advertising campaigns.
2. Live Chat Tools
Many businesses now use live chat tools on their websites or social media pages to provide better customer service. Consider a live chat feature on your website as an ever-present customer support agent.
It offers a quick way for you to interact with people who visit your site, ask questions, or request information about the products or services you offer. One advantage of using this tool is that it allows customers to get an answer immediately and in real-time when they have an issue or query they need to be addressed.
When consumers get real-time answers, they tend to feel more valued, which can enhance your customer engagement. You also get feedback on what works and what doesn’t. Additionally, customers don’t have to schedule an appointment to ask questions and get answers. The live chat can serve multiple customers simultaneously in the comfort of their homes.
3. Automated Customer Feedback Requests
Getting customer feedback is critical for improving their experience, but it’s also one of the most time-consuming aspects of managing a business. Instead of taking time out of your day to contact customers for feedback, automate the process by using an online survey tool such as survey forms that can do the job for you.
You can customize your surveys however you want and send them out regularly to never miss an opportunity to engage with customers and gather valuable data about their preferences and comments.
Moreover, asking customers for their opinions shows that they matter. And implementing their feedback can show them that they are part of the business, making them feel more engaged and connected.
4. Social Media
Social media has become a powerful tool for businesses today because it allows them to communicate and interact with current customers and potential ones. And aside from helping generate traffic, it can also help address any issues raised by their customers in real-time.
More so, potential customers can use social media sites to read reviews about your business and use these comments when deciding whether to purchase your product or service or not. People who have positive experiences with businesses and brands are more likely to recommend the products and services than those who don’t have positive experiences.
5. Customer Self-Service Portals
Before, when customers need information or if they have questions about a business’s products or services, they’ll be put on hold while waiting for someone from customer service to answer their call. Or, if it’s in email format, it may take days before someone respond to their query. But today, in this digital age, that waiting time can be improved.
For instance, you can utilize customer self-service portals. Consider creating a searchable database of frequently asked questions and answers and ensure that you upload informative content and how-to videos. Customers will always find it convenient if they can handle any issue they have on their own. This can also ensure that they spend more time learning more about your business.
Final Words
Customer engagement is a very crucial part of your business. Your customers need to feel connected and engaged with your business to make purchases. Therefore, you should give importance to creating value in every interaction with them.
As discussed in this article, there are several tech tools that you can use to keep them engaged. And considering these tools can be a great start in improving your business’s customer engagement.