With mobile being used by billions of users worldwide, email marketing is an obsolete method to target buyers in an optimized way. Email newsletter for mobile is crucial for retention, or else you will push the potential buyers away and miss out on a huge market opportunity.
Customers love to read their emails on the mobile platform, and it helps to connect with your buyers in a stellar way. Email marketing and mobile apps complement each other as the latter reach loyal customers more often with push notifications. At the same time, the frontier one promotes the mobile app and encourages downloads through email campaigns. Though it may seem daunting to add another channel to your marketing strategy, with some of the below tips, you can pair email with mobile in a perfect way and, with their similar characteristics, produce tremendous results.
Build a proper and genuine subscriber list
Make sure your subscriber list is active and genuine to get the maximum benefit of an email marketing campaign for mobile apps. Most often, we make the mistake of keeping inactive, uninterested, or fake emails in our list, which damages the effectiveness of our campaign. Email marketing agency promotes and encourages the use of subscriptions forms or sign-up opt-in forms to get only those interested in our emails and want an update on our products and services. This strategy is not intrusive and offers an easy process to understand what they stand to gain by opting and being a part of our subscriber list.
Targeting based on Segmentation
When using email marketing for mobile apps, it is advisable to target your real audience. For that, firstly, you will need to identify and procure the data of your buying customers with the help of marketing automation software or some intelligence solution. This approach will ensure you target your emails to the right recipient and help increase sales and lower your customer acquisition. Proper segregation can help you treat your subscribers as per their interests, preferences, geographical location, or buying cycle. Segmentation will ensure an effective email marketing campaign as it resonates with the customer’s needs.
Customized Emails
One of the effective ways to cumulate email marketing for mobile apps is to go for personalized emails. Enabling the best of personalization practices, you can even make a generalized email effective. Ensure that you address your readers with their names and significantly increase the open rates.
Implement powerful call to action
To make your email marketing campaign successful for your mobile apps, ensure to place a powerful call to action within your emails. It is an important element that can push your customers towards the action you intend them to do. It can make them buy your product, click on the link to sign up, or even subscribe to your newsletter. So, to get the maximum returns on your emails, use the call-to-action buttons and place them at appropriate places where they can attract your readers.
Proper formatting
To market the mobile apps through email campaigns, follow proper formatting practices. To sustain your readers to open your email and get your emails maximum open and click through rates keep the subject lines with a catchy title. Don’t be repetitive in your content, or your readers will lose their attention. Make sure to add graphics and images that are adaptable to mobile platforms. Use specific keywords relevant to the content and use bullet points or short paragraphs that can give your readers a comfortable experience.
Design it to be mobile-friendly
While following all the basics of an email marketing campaign, ensure to keep it simple and professional. It is advisable that as most users access the web via their phones, don’t use complex design to make your emails pretty confusing. Don’t bombard your emails with flashy designs or fonts that make it difficult to read on smartphones; instead, build your emails and the layout based on simplicity.
Monitor your data
Before sending your emails, ensure to double-check them with software and monitor the performance results. Try to adopt other ways to get the expected results from your emails. Always get your emails checked to see if all the links and the properties of your email content are enabled on the mobile platform. Make needful changes with efficient testing and enhance the credibility of your brand.
Conclusion
Some brands overlook email marketing because they feel it lost its relevance years ago. But as per the recent survey, email marketing is familiar and comfortable; therefore, nearly every business uses email to expand their brand. Moreover, consumers spend a lot of time on their smartphones and are prone to using apps. You can solely choose email marketing, but by connecting it with mobile, you will be amazed to see how both of them complement each other. Brands can bring on the best of both worlds and offer superior experiences to their customers. Apply the tips mentioned above to craft a good email marketing campaign and launch affordable, scalable mobile apps to one and all.