Instant Famous is among the top platforms that are helping bloggers and social media influencers to imprint footsteps. We all know that social media is becoming very popular. If we look at the trends, then more than 5 billion people have joined social platforms. Moreover, the popularity is increasing more and is expected to grow more at a fast pace. Now almost all industries like food manufacturing or services businesses have joined social media platforms for promotion. Above all, most of the sectors ditched websites and ultimately moved towards social media. So, the world is moving fast, and we need to update our ways of doing business. Thus, let’s learn the prospects of social media platforms.
Why is social media becoming essential in our lives?
According to the recent stats of the buffer, 89.3% of people think that social media has become a vital medium for marketing. Above all, 73% of marketers believe that social media is an effective tool for promoting business. Apart from this, there are the following stats that will clarify the picture:
- Around 68% of Americans use Facebook
- Moreover, 73% of the American people use YouTube
Now the social media landscape is changing day by day at a fast pace. However, due to all these pointers, social media usage is at all timely high. Thus, social media is here to stay forever, and we will have to adopt this new marketing strategy.
All-time high usage of social media:
According to the surveys, Americans are using social media platforms more than ever. If we look at the trend, then at the end of 2022, about the 4th part of the USA population will be social media. However, here is the projected analysis of the social media platforms:
According to the stats, on average, a person has 7.6 social media accounts. Thus, it proves that more and more devices and brands are now connected with social media platforms. Apart from this, an average American connects to 10 times a day with social media platforms. The primary aim of using social media is to attract buyers towards products and services. On average, more than 40% of social media consumers take inspiration from social media. Above all, these platforms let brands connect with consumers uniquely. Thus, you will be able to target potential buyers by offering relevant products.
What would be the future of social media? Top trends to follow:
People who are in marketing know that advertisement and the consumer market turned in 2020. Now the traditional method of reaching customers has changed. Directly the buying trend of generation Z is inspired by social media. So, the recent trend is here to stay. But you can’t get into any field without knowing the benefits of future trends. So, this exclusive writing is dedicated to telling you the future of social media platforms. In short, these platforms can take you to the moon in less time. So, here are the following trends that will affect the future of social media positively.
Chatbots and artificial intelligence:
Chatbots and AI are becoming popular like wildfire. Moreover, both things have increased the possibility of grabbing more customers. Artificial intelligence helps to respond to business queries on time. But it’s not humanly possible to answer all questions at the same time. Thus, in this situation, you can use automated features to save time. Above all, the fast responses help to improve customer service, and chatbots play a vital role in the whole process. AI is one of the finest features that you will find in social media marketing. For instance, by using AI, you can automate responses on messengers. Moreover, it helps to promote products and resolve customer’s issues.
Highlighted features:
- You don’t have technical skills and knowledge for operating artificial intelligence. It’s a built-in system that you can handle by using drag and drop features.
- Chatbots and AI help to improve customer service and bring more clients to the business.
- Moreover, the AI system easily handles all common queries without any human interruption.
But technology is improving, and you should keep yourself ready to deal with the developments. In this way, you can match up the pace and will be able to grab more customers by using technology.
Influence marketing:
“According to the database, there are more than 750k influencers that you can find through hashtags, username, or location.”
If you want to be instant famous, then influence marketing helps a lot in this regard. In influence marketing, you select an influence and hire to promote your products. But before choosing the influencer, ensure that the niche is the same. If we look at the trends, then this type of marketing has surpassed many others in popularity. The bloggers with a considerable following are earning money by promoting products and services on their platforms. Now multi-national and small brands prefer to hire influencers to promote their products on their blog. In this way, they get the chance to reach the audience at the root level. But as a brand, it’s your responsibility to collaborate with reliable influencers and impact their audience. Mainly there are the following types of influencers:
The influencers with the micro fan following are the ones who have a small number of fans. Thus, usually, these influencers are hired by SMEs. But the bloggers with a macro fan following are employed by multi-national or large companies. Apart from the micro, there are nano influencers who have up to 10K followers. Thus, the brands that have tight budgets prefer hiring nano influencers for collaboration.
Enhanced engagement:
Brand engagement is one of the main aims of social media marketing. So, if you are getting into this, keep an eye on whether your engagement boosted up or not. But in traditional marketing, it’s not possible to measure engagement. Thus, social media marketing has eradicated this issue, and now we can see the results of a marketing campaign. For instance, if the drive isn’t giving expected results, you can immediately stop investing more money.
Moreover, if the influence marketing results aren’t up to the mark, then don’t invest further money in the same blogger. Above all, engagement measurement plays a vital role in improving organic reach and helps target the required audience. So, it means that the power of social media is much more than likes, shares, and comments on the post. Thus, if you want to enjoy significant results, you prefer learning updated algorithms of social media platforms.
Social media groups:
If you plan to initiate a social media marketing campaign, don’t ignore social media groups’ importance. For instance, now you can set up groups on Instagram, Facebook, etc., to stay connected with more than one person. However, there are the following benefits and features of social media groups:
- Social media groups come with many features like live videos, stories, and status updates. In this way, you will keep the audience updated with the business’s processes and procedures.
- Apart from this, the groups help to get feedback about products and services from customers.
- On the other hand, Instagram allows users to run public or private pages to promote business. Thus, with this, you will witness a better growth rate for your business.
Moreover, Instagram stories, live and post sharing feature helps a lot in increasing growth and return on investment.
Increased ROI:
With the word ROI, we mean return on investment. So, if you want to match the future pace, pay attention to the return on investment. According to the surveys, 55% of people buy products they see on social media. However, platforms like Facebook, Instagram, and Twitter play a leading role in increasing product awareness. Apart from this, Pinterest and LinkedIn closely follow the trend and play a crucial role in product promotion. Here is the small chart that shows leading marketing platforms:
Thus, if you want to drive more sales towards the business page, prioritize social media platforms. Apart from this, these platforms let you run paid marketing campaigns to increase product awareness by building a solid strategy.
Visual content:
Looking at the trends and data, more than 80% of social media users prefer watching visual content. Thus, the visuals perform great when it comes to grabbing the public’s attention in less time. However, the social platform like Instagram is more visual than text. The social media app has the features of live stories and stories. The first feature of live stories was launched on YouTube in 2008 and on Facebook in 2016. Now you can see that Instagram is one of the leading platforms with more visual features.
“According to the research, around 95% of marketers are thinking to add more visual things in their social media marketing plan”.
Now you can see many things like stories, images, videos, and live chat from the business’s account. Apart from this, you can make the product catchier by uploading live videos of unpacking. In this way, you will be able to grab more public attention. Above all, the video features let customers ask questions about the product. So, the future of social media is linked with visual content, and you can’t ignore this trend.
Social media analytics:
Trust is highlighted thing that most of the brands are lacking nowadays. People don’t trust online products and companies. Apart from this, privacy was the biggest issue that is bugging brands’ reputations. Here is the data that indicates customer’s trust in brands:
| People who think brands are slightly trustworthy | 55% |
| Who don’t think brands are trustworthy at all | 30% |
| Who think brands are transparent and reliable | 15% |
Thus, these powerful stats show that if any brand wants to grab public attention, then win trust. It is a crucial thing that you shouldn’t overlook because it can create hurdles in future growth. So, as a business, you should convey the company’s values, history, change of the product policy, etc., to the customer. There shouldn’t be anything decisive because, in the end, it will ruin growth and profitability. So, transparently gather all things and try to win customer’s trust. Later this trust will turn into high sales and ROI.
Social media marketing jobs:
If you don’t run any business, then social media is also helpful in job creation. In the future social media, jobs are increasing day by day and attracting more people. However, here are the following significant jobs on social media platforms:
| Social media interns | Coordinators | Social media manager |
| Assistant | Social media marketing specialist | Strategist and director |
Hence, it proves that this field is super competitive and has immense growth opportunities if you take it forward. Thus, pay more attention to this trend and join the bandwagon to rule the updated world.
Impact of communication:
Communication is of immense importance if you want to grow your business. A business owner should treat clients on a priority basis. But it’s not possible to answer each client the second after getting a message. So, in this regard, automated messaging features of different social media platforms are here to help. There are many messaging apps like WhatsApp, Facebook messenger, WeChat, Skype, etc., that help make customer service even better.
Moreover, you have the option of using WhatsApp to build a personal connection with customers. You can share videos, images, location, video calls, and product stories with your clients. All these things help to build a personal connection that ultimately increases sales and boost profit.
What are the benefits of following future trends of social media?
After knowing future trends of social, it’s clear now people are more attracted to these platforms. For instance, more than 500 million users on Instagram daily watch stories on the forum. According to the stats:
- More than 60% of users watch stories on Instagram
- 53% of people watch daily stories on Snapchat
- And 48% of people watch on Facebook
So, if we look at the growth, then Instagram is at the top of the list and helping all brands to become famous. Apart from this, LinkedIn has recently joined the stories bandwagon. But still, the data needs to prove the effectiveness and efficiency of this feature. Apart from this, here are following other benefits of following the future trends of social media:
| You can grab more customers by attracting them to your product | Best to change conventional ways of marketing |
| Helps in brand building | Improve brand awareness |
| Best for improving customer service | You must spend less money compared to the other marketing ways. |
So, it would help if you give this marketing way a try to boost sales. Many tools like Buffer, Hootsuite, Feedly, and MeetEdger help increase followers, likes and make you instantly famous.
Future of social media:
In our opinion, the future of social media is linked with video content, influencers, AI, and augmented reality. In Augmented reality, the brands give freedom to the customers to graphically try the products. In this way, the customers would be able to know whether the products suit them or not. But there is another vital thing that we shouldn’t overlook while mentioning the future of social media marketing, and that is:
Like & Follower providers: Instant famous:
Many platforms help to increase likes and followers. It means now the users have an opportunity to give a kickstart to the social media handle. If you have more followers on your business handle, it will be easier to win customers’ trust. So, a famous platform named Instant-famous.com, where you can buy services at an affordable price. The primary services to purchase include likes, views, and followers to give a kickstart to your handle.
So, if you go this way, it may cost you, but it is worth investing your money. Later, you will not have to put more effort to earn the first few thousand followers by proving your authenticity. But before buying, followers ensure that the service is 100% authentic and don’t forget to read reviews. So, adopt the right strategy and get ready to be instant famous.