The brief, interesting videos on TikTok could help your business get the word out and draw in new customers. Particularly those that have previously achieved success on other social media platforms, many businesses are now embracing TikTok to attract a younger audience and spread their message. Material may become viral more quickly and easily because of the TikTok algorithm. The user base of this platform is growing at an amazing speed, hence, reaching a larger audience is easier than on rival social networks. Even though the bulk of TikTok users are between the ages of 16 and 24, this program is not just for Gen Z. From an app where individuals could come to express their original ideas and laughter, TikTok has developed into a sizable advertising and marketing platform.
Is TikTok Beneficial to My Company?
Being on TikTok shows that practically every company nowadays recognizes the importance of social media. To succeed online, you must follow social media trends and adapt them to your company. TikTok among youths was just a curiosity, but it has become a tremendous instrument for brand trust and earning income. Since TikTok is young, it is concentrating on growing its user base rather than earning money. This means marketers may utilize TikTok to rapidly and cheaply get a high ROI.
The Data Speak for Themselves: Why Should Your Business Utilize TikTok?
Look at the statistics that prove companies ought to join TikTok immediately:
● TikTok was the most downloaded app in 2020 and 2021.
● TikTok has 3 billion users worldwide.
● The platform boasts a monthly count of one billion unique users.
● The typical TikTok user spends 858 minutes every month.
Since their customers are on TikTok, entertainment, interior design, fitness, and beauty companies should join. Although certain sectors could get more traction than others via TikTok ads, the platform is worth considering for any business aiming to reach consumers under the age of 45. See how the American adults are using TikTok in 2025:
Age | Percentage |
18-24 | 38.5% |
25–34 | 32.5% |
35–44 | 15.6% |
45-54 | 8% |
55+ | 5.5% |
Notably, the number of TikTok users in the 35–54 age bracket increased thrice in only one year.
Justification for Brands’ Use of TikTok in Social Media Campaigns
Regardless of a brand’s established or popular status, new fads often emerge, necessitating swift adaptation for companies to remain relevant. What makes brand interactions on TikTok so popular with consumers is:
● Ads aren’t popular with modern customers, and many of them use ad blockers to avoid them. TikTok’s marketing is more subtle because of this. The best approach is to use less aggressive ways and attract their attention with intriguing content, since they don’t like old marketing strategies.
● Since members of Gen Z and Millennials value genuine material, TikTok is ideal for user-generated videos. Motivating your TikTok fans to participate in challenges, answer questions, or use your hashtags can boost your brand’s visibility.
You may also buy genuine TikTok followers to boost your growth and platform experience and reach more people faster.
Account for Businesses on TikTok
Brands and enterprises may take advantage of TikTok’s business accounts, which are tailored to their needs and provide additional tools to improve content optimization, increase brand recognition and sales, and develop effective content strategies. An enterprise account on TikTok offers:
- Partnering with TikTok influencers is easy with the Creator Marketplace.
- Performance and audience data.
- Video display for current topics.
- Option for paid advertisements.
- Case study insights.
- Commercial royalty-free music.
Switching to a business account is simple when you find the Manage account option in settings and select Switch to Business Account.
The Business Use of TikTok by Well-Known Companies
There are a lot of well-known businesses that do great TikTok ads. Everything from contests and freebies to interesting articles and creative filters comes to mind. These firms take risks because they think consumers will enjoy them.
Netflix
With more than 21.7 million followers, Netflix is among the most popular businesses on TikTok. Keeping up with trends and producing content specifically for their audience has been the key to their success. Branded augmented reality filters and user-generated material from a variety of challenges are the lifeblood of the company’s TikTok presence. For the benefit of Cobra Kai viewers, Netflix collaborated with the creative team at TikTok to develop an interactive filter. The #CobraKaiChop hashtag was used to encourage TikTok users to personalize the filter. Over 5.6 billion people saw the hashtag, while paid content reached over 2.8 million views. The #WhatsYourPower augmented reality branded effect was used in over 100,000 user-generated films as part of Netflix’s #WhatsYourPower campaign.
e.l.f. Cosmetics
e.l.f. Cosmetics knows how to capitalize on the popularity of music on TikTok. Eyes, Lips, Face was the initial TikTok challenge song, and it was created by this well-known cosmetics business. The hashtag #eyeslipsface was used in videos by several celebrities. Many celebrities, including Terry Crews, Lizzo, and Reese Witherspoon, used the e.l.f. song in short films to express their support. This exemplifies the power of a creative, memorable, brand-centric, and entertaining campaign to make a product or service go viral in an instant. An ingenious marketing tactic on TikTok propelled the campaign to 1 billion views in just 6 days and ignited a wave of user-generated videos.
Using TikTok as a Marketing Tool Requires A Lot Of Work
It may seem like a stroll in the park to promote your company on TikTok, but there’s a reason why many companies now use specialized social media organizations. Most companies already face numerous challenges, and understanding the intricacies and determining the necessary strategies to succeed on TikTok may require years of effort. Usually, TikTok is only one of several platforms they are attempting to learn. A company must invest in a great strategy, compelling content, excellent video quality, rigorous data analysis, and much more if it wants to develop a big TikTok presence. Time, money, and field expertise are essential for success; many in-house marketing teams often struggle to keep up with the rapidly evolving social media landscape.