Could you distinguish a non-Spark Ad from a Spark Ad? If you have spent any time browsing TikTok, you have most certainly seen more user-generated content adverts compared to ever before. TikTok Spark Ads have proved to be a turning point for companies and creators. While creators are rewarded for their work, these ads let brands use their great involvement rates. This is a win-win scenario!
It can be difficult to tell Spark Ads from non-Spark Ads. Though the setup method and performance potential are slightly different, at first glance, they seem comparable. Businesses must know these differences to enhance their advertising success. Let us simplify things for you.
What Are Spark Ads on TikTok?
Spark Ads are a special kind of TikTok ad where companies highlight material that is already uploaded organically on TikTok by a creator. Except for a little “Sponsored” or “Paid Partnership” label, these adverts show just like typical TikTok videos using the original @handle.
Non-Spark Ads, on the other hand, are brand-produced and could be UGC-style material uploaded by the brand itself or dark posts. These commercials lack the same authenticity or performance potential even if they may look like Spark Ads.
Five Main Variations Between TikTok Spark Ads and Non-Spark Ads
1. Published TikToks Are Used by Spark Ads
Real TikTok videos uploaded organically by creators make spark ads Non-Spark Ads, on the other hand, often copy UGC’s look and demand brands to produce or submit materials themselves. Since real, creator-posted material usually connects more with viewers, this difference might significantly affect performance.
2. Spark Ads Show @Handle of the Creator
A Spark Ad can be easily identified because it appears on the creator’s TikTok account, along with their @handle. Conversely, non-spark ads usually show under the account of a brand or show as dark posts.
3. Brands Can’t Edit Spark Ads
The material stays precisely as the producer first released with Spark Ads. Companies cannot alter the duration of the video, caption, or description. Still, brands can advertise the same video several times as long they have the required content usage rights.
4. Spark Ads Require Authorization Codes
Brands running a Spark Ad must first have an authorization code from the creator. This code serves as the creator’s consent allowing the brand to advertise their materials. Every Spark Ad calls for an original code.
5. Campaign Duration Depends on the Creator’s Code
Unlike non-Spark Ads, where brands control how long the campaign runs, Spark Ad durations are tied to the creator’s authorization code. Creators can set the ad’s duration anywhere from 7 days to 365 days, with TikTok’s default being 30 days.
Why Does Spark Ads Often Outperform Non-Spark Ads?
Generally speaking, Spark Ads generate more than non-Spark Ads. Here’s the reasoning:
1. Authenticity Counts
Genuine people utilizing items attract buyers more than manufactured commercials. Linked to real creator accounts, TikTok Spark Ads seem more real and relevant. This helps customers to interact and make purchases by fostering trust.
2. Greater Engagement Rates
Data on TikTok indicates that Spark Ads routinely outperform non-Spark Ads in important measures:
● Completion rates: +30%
● Engagement rates: +142%
● Conversions: +43%
For instance, brands of consumer packaged goods (CPG) running Spark Ads observed a 96% greater return on ad spend than those using other digital media channels. Comparably, unboxing videos as Spark Ads attracted 43% more conversions than branded unboxing videos.
3. Increased Organic Content
Spark ads let companies highlight authors’ original work. A video that performs naturally is probably going to be successful as a Spark Ad too. This increases brand trust in the potential power of their ads.
4. Time-saving Strategies for Companies
Brands save time not writing or editing ad content with Spark Ads. Rather, they can highlight current creator videos, making the procedure easy.
Advantages of TikTok Spark ads for Companies
One excellent approach for companies to find the correct audience on TikTok is Spark Ads. Brands may leverage the existing audience of popular creators by using videos from them as they already show interest in the kind of material the creators produce. Brands can thereby reach those more likely to be interested in their goods. Moreover, Spark Ads feel more natural and less like conventional advertising as they feature actual videos from creators. Viewers will find them more interesting as a result. Furthermore, since the creator’s audience already likes the videos, companies know they have a strong possibility of success as commercials. Since brands won’t have to produce fresh material from scratch, this also saves time and work.
Advantages of TikTok Spark ads for Creators
One excellent approach for creators to earn money is with TikTok Spark Ads Companies can pay creators to run their videos as advertisements. This motivates creators to produce original, high-quality material since marketers are more inclined to choose excellent videos. Moreover, Spark Ads enables creators to reach more people, which means strengthening their profile and creating more chances for working with other brands.
Create Spark Ads Easily with AI
Creating outstanding TikTok Spark Ads can be challenging. It takes time; you need solid ideas, and the correct instruments, however, Creatify AI makes it simple.
● Simple to Use: Just give Creatify AI some information – a website link, your own words, or some pictures. It can even help you make those things too!
● Super Fast: You can create a high-quality video in just a few minutes. That’s quick and saves you a lot of time.
● Affordable: It’s much cheaper than making videos the old way. You can even make ads in many different languages.
Here’s how it works:
- Tell Creatify AI what you want: Give it a website, your own words, or some pictures to start with.
- Choose an Avatar: Pick from hundreds of AI Avatars – there are realistic ones and even some you can design yourself.
- Create your video: Click “Generate” and your video will be ready in seconds!
With Creatify AI, making awesome TikTok Spark Ads is a breeze!
Why Spark Ads Are a Must-Try for TikTok Marketing
Spark Ads are a great way to enhance your TikTok ad approach. Both companies and creators, combine authenticity, great engagement, and simplicity to generate amazing outcomes. Understanding the primary differences between Spark Ads and non-Spark Ads will help you to make sensible choices and utilize TikTok’s whole advertising potential.