Who doesn’t know about TikTok these days? Even if you don’t use the app, you are aware of its uses. It is a worldwide famous app for entertainment purposes. The 15-sec funny videos that you often see all come under the category of TikTok videos. This app has taken the whole world by storm as it has no linguistic, cultural, or regional barriers. And why is that? Well, you are going to find that in this read. Only a few of you would know that this app was originally a Chinese app. Now how does a Chinese app manage to become a global phenomenon? What is the secret ingredient? That secret or special ingredient, whatever you say, is the Chinese to English translation services.
Now, let’s delve into this read and talk about how TikTok transcends all these barriers and how it has become your go-to app for entertainment.
TikTok Previously Known as Douyin
TikTok is a short form video platform that was launched in China in 2016. It was previously known as Douyin. In 2017, Douyin was launched worldwide with the name “TikTok”. Since then it has been a global sensation and is actively used by people in different corners of the world. While TikTok was Douyin, it was only accessible in China, but after its success in China, ByteDance made it available to the international audience. The role of Chinese to English translation services is quite important here as it breaks the language barrier and makes this entertainment app accessible to the world.
It was the recognition of Douyin’s potential beyond China that led it to turn into TikTok and now the whole world knows it. There are billions of users of TikTok irrespective of their age, language, and culture. One thing that you need to know here is that Douyin and TikTok operate as distinct platforms. It means that they don’t share user data or content. Also, the video recommendations are designed for the respective audiences in the Chinese and international communities. This allows ByteDance to cater to the specific taste and regulations of both the Chinese and international markets.
Knowing About TikTok’s Algorithm
If you want to know how TikTok caters to international audiences, first you need to know about its algorithm and how it works. TikTok’s algorithm is powered by some serious data analysis that keeps the audience’s attention to this app. This algorithm focuses on user behavior, what are the users interested in watching? The For You Page (fyp) prioritizes videos based on the in-app behavior of the user. It means the user is the one with authority here.
This in-app behavior includes user’s:
Watch Time: Videos related to what you watch all day will appear on your feed. Also, if the videos you watch are of 10-15 seconds, your fyp will consist of videos with similar timing.
Likes and Dislikes: Engaging with content, liking, or sharing, tells the algorithm that you enjoy it. It is more likely that TikTok will show you similar content.
Whom You Follow: Following creators indicates that you like their content and later TikTok shows you similar creators that produce what you like.
How TikTok Caters to the Global Audiences?
Translation is one of the most important elements behind TikTok’s catering to global audiences. We know that it is the clever algorithm and the user-centric approach that TikTok uses that makes it likable. But let’s not forget the role of a language translation company that deserves recognition.
Crossing Language Boundaries
The translation of short and catchy captions makes it easy for the global audiences to understand the essence of the videos. TikTok has been translated into 75+ languages. This clearly shows how eager the creators of the app are to cater to the large audience.
Mastering the Hashtag Game
The hashtags are translated according to the regions so that people can relate with them. For instance, a trendy hashtag in the US might not resonate in France. A language translation company can localize hashtags by finding culturally relevant equivalents. This ensures users discover content specific to their interests.
Taking Care of Cultural Nuances
A joke in one culture might not be appropriate in another one. This is why translation makes sure that cultural humor jokes are in adaptation to the target audience.
Final Words!
In conclusion, TikTok’s success story is a masterclass in leveraging technology and understanding user behavior. It embraces the power of translation to create a global phenomenon. It’s a platform where laughter truly knows no borders. With the help of translation, this app transcends borders and caters to global audiences. Accurate and translated hashtag translations allow users to discover trending topics.