The evolution of technology has opened up a lot of doors for innovation in the business world. Every year new platforms and tools come to the surface, allowing marketers to take advantage of new tech in their work life.
While technology has created a lot of opportunities, in some cases, it has also created more manual work that boggles down teams. Fortunately, the introduction of artificial intelligence in recent years has assisted teams in creating efficiencies. For marketing strategy, artificial intelligence aids in content creation, research, and processes behind the scenes.
Whether you work in social media, email marketing, or use a variety of marketing strategies, there are several ways that AI may improve your approach. These integrations are simple, so you can incorporate them while still keeping a full reign on your strategy and operations. The following resources may influence your efforts by saving you time and allowing you to focus on the more important parts of the marketing process.
1. Predictive Analytics
A larger part of marketing has historically centered around guesswork and testing, relying on intuition and anecdotal evidence to determine what content resonates with your target audience. Marketers often make decisions based on limited data and experience, resulting in a trial-and-error approach to crafting compelling messages and campaigns. However, this method is now being revolutionized by AI-driven predictive analytics. This tool can help marketers anticipate customer behavior and trends with unprecedented accuracy.
Instead of relying on hunches and historical data analysis, AI algorithms delve into vast datasets, identifying patterns and correlations that may go unnoticed by human marketers. Predictive analytics can provide insights into consumer preferences, purchasing patterns, and even future trends. This allows marketers to make data-driven decisions, and can help with everything from creating impactful content clusters to optimizing existing content.
2. Content Scheduling
Marketing professionals often put in time and effort to research the behaviors of their audiences. For social media marketers, it’s crucial to schedule your content to publish for the optimal days and times to ensure good results. While research is beneficial, AI features have helped marketers be more accurate.
With the power of artificial intelligence, you can rely on more than just research to determine your audience’s peak engagement time. AI features like SproutSocial’s ViralPost will inspect your social profiles and record the times that content gets the most engagement. These tools also recognize the peak times of your followers’ online activity, giving you the perfect advantage when scheduling content. By using this information, marketers can schedule their content with the best chance of engagement and conversions.
3. Personalized Recommendations
For businesses selling products, it’s essential to get your newest releases in front of the right people. Knowing the most common gender and age range of your consumers is a good starting point when developing a targeting plan. However, going further into personalization can boost your results. With artificial intelligence, you will expand your efforts beyond standard demographics.
AI platforms like Salesforce’s Einstein analyzes consumer habits on your website and recommend products based on website behaviors. These types of tools look at search history, transactions, clicks, and shopping categories to provide personalized web product recommendations. You can incorporate this content into your website, email campaigns, or advertising. Personalized content will ensure that your audience is seeing products relevant to their interests, increasing the odds of conversions.
4. Chatbots and Virtual Assistants
Chatbots aren’t a new feature in the online experience, but technological advancement has made the tool smarter and more useful for consumers. For small businesses, chatbots are an incredible asset in customer support. Small teams don’t always have the bandwidth to answer consumer questions live, but bots can pick up the slack. They’ll provide a resource for your brand and collect visitor emails, making it useful for potential sales and partnerships.
In earlier years, chatbots and virtual assistants were clunky, with assistants like Siri only having a finite number of answers. However, chatbots are growing in their ability to provide personalized responses and support. The advent of advanced language models, such as ChatGPT, is playing a pivotal role in transforming the capabilities of chatbots. These sophisticated models enable chatbots to understand and generate contextually relevant responses. Rather than immediately saying, “representative,” users can experience more natural interactions tailored to their needs.
5. Writing Tools
As previously mentioned, content creation is integral to online success. One type of content that grows revenue and engagement is long-form writing. Long-form blogs, while they can be successful, can be taxing to create. Artificial intelligence tools like ChatGPT help marketers get a jumpstart on their writing by creating wireframes. ChatGPT will even begin a draft for you or provide starting points for inspiration.
From there, other applications can enhance the quality of your writing further into the process. For example, Grammarly catches grammar and spelling issues and provides recommendations to improve the overall flow and impact of the content. These types of resources allow writers to focus on the message of the content, instead of stressing over the small details.
Give AI Consideration
Artificial intelligence can be a revolutionary addition to your team’s strategy and marketing efforts. Automation, chatbots, and optimization tools create efficiencies and take your content past the limitations of your team. Most of these tools are simple to use, making them an easy option to improve your approach. Taking advantage of new technology enables you to stay ahead in an increasingly competitive landscape.